Improving the eCommerce Experience of Local Gourmet Popcorn Shop

Project Overview

Kernel’s Popcorn Express is a long-time favorite in Wichita, KS, providing 40+ flavors of popcorn with rotating seasonal flavors throughout the year. Kernel’s had a website that was hard to understand, hard for customers to place orders, and did not work on mobile devices very well. They wanted to increase their eCommerce sales, making sales easier for them internally (they were fielding a lot of confused phone calls), and help to increase their national sales as well. We built them a modern site that still exhibited their fun branding, so that even if you couldn’t walk into their store in Wichita, you got the same feeling. Since launching, their sales have increased and, even better, they get far fewer calls from people unable to figure out how to check out. We set up the ability for customers to create their own tins combinations, making the product simple and customizable.