Reflections of Awesomeness from Hexcode Designs, LLC

How to Break a Content Block

Ah, the dreaded content block. You’ve been killing it on social media and you’ve noticed an increase in engagement on your posts. Anxiety sinks in, and you wonder how do I keep this momentum going? You are getting to the end of your well thought out content calendar for the month and now it’s time […]

Meet Taylor Music

Hi, my name is Taylor Music. Yes, Music really is my last name and no I don’t have any musical talents. It’s truly a missed opportunity, I imagine fame would be knocking on the door if I could only sing. I am a recent graduate from Wichita State University, and I am excited to be […]

Taylor Music, Digital & Social Media Manager

Is Your Website Confusing?

Think about when you browse the web. You’re searching Google for something and you go to a few of the top results to see if that website has your answer. When you click through to a website, what makes you leave? Sometimes, you can see right away that they’re not likely going to have the […]

Setting a Marketing Budget & Channels

Somehow it is still March. (Am I right???) At the beginning of the month, we talked to you about the importance of setting up your marketing plan and creating buyer personas to aid that. Even with everything going on in the world, you still need to be focused on your marketing. You may just need […]

How to Handle Your Company’s Response to Coronavirus

As the reality of counter-measures to COVID-19 have spread, and as we have begun working with clients in Wichita and beyond to speak with their own customer bases about their measures, what they’re improving, and how COVID-19 is affecting their business practices, we’ve heard and seen a lot of questions arise. A lot of small […]

Creating a Buyer Persona – (Let’s Break It Down)

What Exactly is a Buyer Persona? A buyer persona is a representation of your ideal customer based on market research and live data about your existing customers. When creating your buyer persona, the more detailed you are, the better! It is important to consider customer demographics (such as age, gender, marital status, education) & behavior […]

5 Steps to Creating Your Marketing Plan

Hello March! While many of us are left wondering what happened to the first part of 2020, we are still in the first quarter. If you and your company had big dreams of stepping up your marketing this year, we know that figuring out where to start can be a little overwhelming. Take a deep […]

3 Reasons You Need to Keep Your Website Up-to-Date

Congratulations on your new website! You’ve put a lot of work into this site over the course of a few weeks, months, maybe even a year. Now that you’re launched, you’re done with the work of the website right? Wrong. Here’s the “fun” part about the web…things change every day. A website I built 5-10 […]

How Do You Reach the Modern Consumer?

You have designed, developed or are working your butt off to sell this amazing product or service that you have built your business around. Now what? You’ve worked hard to build this business that you’re proud of and want people to know about. Basic marketing principles tell you that you need to get the word […]