Reflections of Awesomeness from Hexcode Designs, LLC

Setting a Marketing Budget & Channels

Somehow it is still March. (Am I right???) At the beginning of the month, we talked to you about the importance of setting up your marketing plan and creating buyer personas to aid that. Even with everything going on in the world, you still need to be focused on your marketing. You may just need […]

How to Handle Your Company’s Response to Coronavirus

As the reality of counter-measures to COVID-19 have spread, and as we have begun working with clients in Wichita and beyond to speak with their own customer bases about their measures, what they’re improving, and how COVID-19 is affecting their business practices, we’ve heard and seen a lot of questions arise. A lot of small […]

Creating a Buyer Persona – (Let’s Break It Down)

What Exactly is a Buyer Persona? A buyer persona is a representation of your ideal customer based on market research and live data about your existing customers. When creating your buyer persona, the more detailed you are, the better! It is important to consider customer demographics (such as age, gender, marital status, education) & behavior […]

5 Steps to Creating Your Marketing Plan

Hello March! While many of us are left wondering what happened to the first part of 2020, we are still in the first quarter. If you and your company had big dreams of stepping up your marketing this year, we know that figuring out where to start can be a little overwhelming. Take a deep […]

3 Reasons You Need to Keep Your Website Up-to-Date

Congratulations on your new website! You’ve put a lot of work into this site over the course of a few weeks, months, maybe even a year. Now that you’re launched, you’re done with the work of the website right? Wrong. Here’s the “fun” part about the web…things change every day. A website I built 5-10 […]

How Do You Reach the Modern Consumer?

You have designed, developed or are working your butt off to sell this amazing product or service that you have built your business around. Now what? You’ve worked hard to build this business that you’re proud of and want people to know about. Basic marketing principles tell you that you need to get the word […]

Meet the Delish Girls!

We want to introduce everyone to the newest keto-friendly food craze – Delish Girls Keto! Locally owned and launched in Wichita, the Delish Girls have been working through their recipe for their crunchy, low carb, low sugar granola for a long time to get it just right. They finally brought it to a few shows […]

Your Website is the Foundation to Your Marketing

I saw something the other day about a father explaining to his kids that he was older than Google, and their minds were blown. It’s crazy to me some days that I work in a career (building websites) that didn’t exist when I was born and was such a new, foreign concept when I was […]

Connecting on a Personal Level One Social Media Post at a Time

Here at Hexcode, we like to think we know a thing or two about social media. Showing our followers who we are and what we are about is the heart of our business. Making a connection with our audience by either personal or business interests is a great way to grow our social following organically. […]